IN VOLUME? Somehow, my brain, on hearing about Smashwords’ Oyster program, keeps going there. As one author asks in comments, how does this do anything but lose money? I guess that Coker must have figured somehow that there’s a margin to be made, there, between the number of books read per month and the subscription rate. But I don’t see it. The whole buffet effect and all that.
I guess we’ll see.