BOB LEFZETZ might as well be talking about pop literature and the future of publishing when he writes We Live In An On-Demand World.
First and foremost, the window is forever. Used to be you were selling the product, now you’re selling yourself. What I mean by this is don’t organize your career around deadlines and marketing campaigns. Something great lies in wait for the listener to discover it online. You read in traditional media about new releases which come out and instantly tank. You want to drop land mines, that people will discover when ready. And not everything you have to do is great, as long as enough of it is, as long as you can separate the wheat from the chaff.
Sound like anybody we’ve been hearing lately?
Also posted at Musings of an Indie Writer.