PASSIVE GUY WAS on a roll last week with valuable bits of lore for self-publishers. Here he took note of a Joel Friedlander article done for Guy Kawasaki on the topic of offset printing. It’s a lightweight piece, but it does point out the potential value of the process — with the caveat that it can be capital-intensive, albeit with a potentially marvelous ROI.
On a side note, I was taken aback by the thumbnail of Kawasaki’s book cover. Based on that alone, I — for one — wouldn’t take advice on the topic of self-publishing from somebody with such a shitful cover design. But that’s just me.